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BusinessWeek Online -- Blogspotting
Ad Age has a great rundown of a talk that Ted McConnell, general manager-interactive marketing and innovation at Procter & Gamble Co., gave this week at a conference. His reasoning for why making money on social networks and consumer generated...
BusinessWeek Online -- Blogspotting
Billionaire Mark Cuban likes the spotlight, but not this kind of attention. The SEC filed insider trading charges against the normally talkative blogger, owner of the Dallas Mavericks and chairman of HDNet, the high definition cable channel. According to the...
BusinessWeek Online -- Blogspotting
This summer, I wrote about how the Internet was key in turning the Twilight series of books into a massive hit. Now, it's the movie's turn to get help from fan sites, including Twilight Lexicon, Hisgoldeneyes, and Twilight Moms. Not...
BusinessWeek Online -- Blogspotting
The people at Six Apart asked me for a list of my 10 favorite blogs. I'm often suspicious of these lists, because people naturally include their friends' blogs--and once you include one friend, you might get in trouble if you...
BusinessWeek Online -- Blogspotting
Grim news on the forecast front. IDC put out a release this morning saying it's slicing its growth prediction for worldwide IT sales to 2.6%, down from its "pre-crisis forecast" of 5.9% growth. U.S. spending meantime is expected to only...
BusinessWeek Online -- Blogspotting
Kevin Hillstrom, author of MineThatData, describes how Google benefits from different types of advertising. He divides customers into five segments: Organic (ie. Starbucks, Apple), Social (recommendations), Algorithm (Goog), Advertising, and Begging (discounts, coupons). He offers insights about the dynamics between...
BusinessWeek Online -- Blogspotting
There are at least two things that are fundamentally changing how we do our journalism jobs. 1) The Google effect. Among many other things, it pulls advertising from traditional (paper) pubs like ours. One result: A thin magazine that doesn't...
BusinessWeek Online -- Blogspotting
What's remarkable about BitTorrent is how transformative it has been. And yet how it, a lot like Napster, has been unable to make the leap from innovative disrupter to commercial success. About three years ago, the service started on its...
BusinessWeek Online -- Blogspotting
Colleague Steve Hamm has fascinating new book out, The Race for Perfect: Inside the Quest to Design the Ultimate Portable Computer. The book tells the stories, over four decades, of the development of mobile computing. It travels from early...
BusinessWeek Online -- Blogspotting
Well, when it comes to blogs over press releases, looks like press releases win today, in terms of telling the truth and the whole truth. On its blog, Google explained that it was ending the much scrutinized Yahoo search agreement...
BusinessWeek Online -- Blogspotting
I got some results from Platform A for the behavioral advertising campaign we're running for my book, The Numerati. The study, involving some 12 million ad impressions, looks at three different audiences--business strategists, book-lovers, and general public--and measures their responses...
BusinessWeek Online -- Blogspotting
My co-worker Reena Jana has an interesting story about how Dell is tackling design, trying to transform its once-stodgy PCs. Behind the new approach is Ed Boyd, a successful designer for Nike. Dell plans to roll out the first three...
BusinessWeek Online -- Blogspotting
The announcement from TiVo that it will stream movies from Netflix is a smart move. It's a good offensive move for Netflix and for Tivo, as companies continue to push to figure out how to deliver movies downloads and streams...
BusinessWeek Online -- Blogspotting
A press release this morning caught my eye. Apparently, using videoconferencing can hinder people's judgments. That's according to a 12-week study of people at 19 seminars that were used videoconferencing. It's being published in the journal of the Institute for...
BusinessWeek Online -- Blogspotting
What's intriguing about so many startups these days is how they're veering away from the ad based model, or freemium model, to come up with ways of selling things or subscriptions. I think they're betting rightly that the ad model...
BusinessWeek Online -- Brand New Day
This sponsored link was at the top of my Gmail account this morning: It leads to this Michelle-inspired J. Crew landing page. Cool, huh? Public relations meets direct advertising. I bet a brand could do several unofficial, targeted "endorsements" like...
BusinessWeek Online -- Brand New Day
One thing about history is that it's great for news-stand sales. I stopped at six outlets in my town of Ann Arbor, MI and everyone was cleaned out of every local and national newspaper by 8:30. Could be that...
BusinessWeek Online -- Brand New Day
Dennis Leary is the new voice of the Ford F-Series pickup truck. The new effort, from WPP?s Team Detroit, attempts to leave behind the ubiquitous feats of strength one-upmanship that seems to have dominated pickup advertising in the past few...
BusinessWeek Online -- Brand New Day
I think The New York Times' David Brooks is about the most readable conservative writer of our times. But his column today stopped me after the second paragraph. ?Nov. 4, 2008, is a historic day because it marks the end...
BusinessWeek Online -- Brand New Day
Now that I have seen a TV ad from Starbucks, I wonder why it took the chain so long to embrace regular TV advertising. The coffee chain broke its first TV ad from new ad agency BBDO on Saturday Night...
BusinessWeek Online -- Brand New Day
While everybody wants to know who will win the presidential election Tuesday night, advertisers want to know when the winner will be declared, i.e. the moment when millions of consumers zap off their TV sets and stop watching ads. Ad...
BusinessWeek Online -- Brand New Day
I was watching the 10/31 installment of "Real Time With Bill Maher" during which the discussion naturally centered on the election. Guest and conservative commentator Amy Holmes, who is a contributor to CNN, was insinuating that Barack Obama has a...
BusinessWeek Online -- Brand New Day
One of the oldest stories in the ad world is ?That guy stole my ad!? Sometimes when an agency complains that another has ripped off its ad, it has a case. But most times, it is the creative director?s delusion....
BusinessWeek Online -- Brand New Day
The National Rifle Association has an idea to get it's anti-Obama message out at the last minute. The NRA wants to buy space on the plastic bags that newspapers use for home delivery. The Virginian-Pilot reported: The National Rifle Association...
BusinessWeek Online -- Brand New Day
Barack Obama?s 30-minute infomercial was a bit of Kennedy blended with a smattering of Ronald Reagan. Despite even the candidate calling it an ?infomercial? on Comedy Central, it was a long way from Ron Popeil. There was anxiety in some...
BusinessWeek Online -- Brand New Day
General Motors desired acquisition of Chrysler will muddle GM?s brand portfolio even more. And I didn?t think that was possible. GM right now has Cadillac, Saab, Buick, Pontiac, GMC , Saturn, Chevrolet and Hummer. That?s on top of Opel,...
BusinessWeek Online -- Brand New Day
Thanks to John Martin's blog at www.politico.com for this. It may not be marketing per se...but it is delicious...and it is a picture snapped in Indiana....
BusinessWeek Online -- Brand New Day
The similarities are astonishing, like the melody of "He's So Fine" and "My Sweet Lord." For more than a week, the McCain campaign has been trying to make hay of a comment Democratic White House hopeful Barack Obama said...
BusinessWeek Online -- Brand New Day
This morning when I blogged about the ?Wassup 2008? Obama video, two questions sprung to my mind. First, who paid for this thing? The production values are very high ? one person from Budweiser?s ad agency, DDB, estimated it could...
BusinessWeek Online -- Brand New Day
The election?s best campaign ad arrived less than two weeks before November 4. We find the guys from Budweiser's original "Wassup" ad, which ran during the 2000 Superbowl, in a shot-for-shot "2008" parody. Then we see that the Bush years...
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